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GWI Spark

Want to dive straight in yourself? GWI Spark, our AI assistant, gives you instant access to rock-solid survey data from nearly a million global consumers.

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Don't take our word for it

Driving growth, extending reach, and creating impact all start with GWI consumer insights - as our customers make clear.

Driving growth, extending reach, and creating impact all start with GWI consumer insights - as our customers make clear.

Don't take our word for it

Say hi to GWI Spark

Want to dive straight in yourself? GWI Spark, our AI assistant, gives you instant access to rock-solid survey data from nearly a million global consumers.

Show me more

Want to know what’s next? Connecting the dots is your annual snapshot of the most interesting consumer trends unfolding in 2025. Uncover new opportunities and nail your strategies with a fresh look at topics like:

Interested in 2025 consumer trends?

Unlock the report

Report

How podcasts are shaking up the ad game

How the future workforce is changing before our eyes

How the buzz around women's sports can drive lasting growth

Want to know what’s next? Connecting the dots is your annual snapshot of the most interesting consumer trends unfolding in 2025. Uncover new opportunities and nail your strategies with a fresh look at topics like:

Interested in 2025 consumer trends?

Unlock the report

Report

How podcasts are shaking up the ad game

How the future workforce is changing before our eyes

How the buzz around women's sports can drive lasting growth