The world’s biggest brands use our consumer research platform to make data-driven decisions. With over 250K profiling points to explore, you’ll be able to finetune pitches, tell more original stories, and spot the perfect partnerships for your clients. Our in-depth audience data spans across 50+ markets, and it’ll give you the confidence to stand behind your decisions every single time.
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Our cost-effective consumer research platform represents the views of 2.8bn consumers.
Supercharge your strategy with data-backed decisions
With GWI, you’ll have audience data on tap – so you can work smarter, not harder to craft compelling pitches, win new business, and create award-worthy campaigns. We’ll help you reach new levels of understanding fast, getting you laser-focused insights at the click of a button, instead of weeks of desk research.
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Get fast answers with AI-powered tools
Share data with interactive dashboards
Analyze over 250K profiling points
Get hands-on help from research experts
Want to fill the market research gap for your clients? Our consumer insights platform makes getting answers about their audiences a breeze. With on-demand data and smart features to supercharge your strategy, your agency can turn those bright ideas into winning concepts.
On-demand consumer insights:
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Nail your client’s campaigns with fresh insights
With data designed to help you stand out from the crowd, you’ll be able to get the latest insights on consumer attitudes, behaviors, and preferences to help with everything from media planning, content marketing, ads targeting, and more.
Optimize your strategy from every angle
Don't take our word for it
Driving growth, extending reach, and creating impact all start with GWI consumer insights - as our customers make clear.
Driving growth, extending reach, and creating impact all start with GWI consumer insights - as our customers make clear.